The Day – March 28

The Day – March 28

Holidays and observances

The Day – USA: March 28

National Black Forest Cake Day
National Something on a Stick Day
National Weed Appreciation Day
National American Diabetes Association Alert Day – Fourth Tuesday in March
National Celebrate Exchange Day
National Quirky Country Music Song Titles Day
World Theatre Day

The Day in US History: March 28

A Baseball Brew

beer
Beer Bottles,
Alfred Harrell, photographer, August 1980.
Buckaroos in Paradise: Ranching Culture in Northern Nevada, 1945-1982

Brewing magnate August Anheuser Busch Jr. was born March 28, 1899, in St. Louis, Missouri. Scion of the famous brewing family, Busch served as chairman of the Anheuser-Busch Companies, Inc. from 1946-1975. During his tenure, the company that his grandfather Adolphus Busch established, emerged as the largest brewery in the world.

Adolphus Busch came to America from Germany in 1857, settling in St. Louis, Missouri. In 1864, he began working with his father-in-law Eberhard Anheuser at the latter’s brewery, E. Anheuser & Co.  In 1873 the company’s brewing technicians discovered a way to pasteurize beer, resulting in the national distribution of their product. That same year, Busch became a full partner with his father-in-law; they renamed the company the Anheuser-Busch Brewing Association in 1879. By 1900, Anheuser-Busch was the world’s largest brewery. The company also developed a beer that was lighter than those commonly sold at the time. This beer, named Budweiser, ultimately became the world’s best-selling beer.

In February 1953, August Anheuser Busch Jr. convinced his company’s board of directors to purchase the St. Louis Cardinals, halting the team’s impending move to another city. Busch’s action was a relief to local baseball fans. He became a familiar figure at Cardinal games, entering Busch Memorial Stadium behind a team of his company’s famous Clydesdale horses.

Among the baseball greats associated with the Cardinals are legendary pitcher Cy Young, who played for the team from 1899-1901, and Branch Rickey.

Team photo of the St. Louis Cardinals, 1910
St. Louis Cardinals, 1910.
Taking the Long View: Panoramic Photographs, 1851-1991

The Day in History – March 28-External Links

The Day’s Weather in History
The Day in Earthquake History
This Day in Naval History
The Day’s Document from the National Archives
The Day’s Events, Births & Deaths –Wikipedia
The Day in History by AP
On this Day -1950 to 2005 – The Day’s Story–BBC
On This Day: The New York Times
This Day in History –History.com
The Day in Canadian History – Canada Channel
History of Britain that took place On This Day
Russia in History –Russiapedia